Unfungible: LOL Land a Hit for Casual Degens Everywhere

In anticipation of the release of YGG’s debut game, Gabby and several members of the Pudgy Penguins team held a pre-launch party on Unfungible Spaces.

YGG launched its debut game LOL Land on Abstract Chain on May 23, further expanding its multichain ecosystem to bring the fun of arcade-inspired casual gaming to Web3’s degens. LOL Land, which features iconic Pudgy Penguin characters, has already distributed over 180,000 YGG tokens to its players in its first week, marking a strong start for YGG’s debut as a Web3 gaming publisher.

On May 22, YGG co-founder Gabby Dizon joined a virtual pre-launch party for LOL Land, co-hosted by Unfungible Spaces Host Chinsanity, Pudgy Penguins Marketing Strategy Vera Brandt, and Pudgy Penguins Maxi Ross Stephenson. Other speakers included Abstract Asia SG Council Lead SteveC, Mintify Ambassador Mac, Delabs Games Community Manager Daryl Quan, and Pudgy Penguins Community Leader divinefallacy. During the Spaces event, Gabby highlighted how every facet of LOL Land was designed to meet players where they are, from its pick-up-and-play gameplay design to its unabashedly cute, approachable presentation.

In the following excerpt from the Space, Daryl and Gabby discuss how YGG has built a foundation with its existing communities and how LOL Land enables it to cater to a new market. Gabby talks about YGG’s long-standing relationship with chains such as Polygon, where YGG first deployed its platform, and Ronin, with whom YGG shares a strong and vibrant community, particularly across Southeast Asia. He then shares how the team decided that Abstract was the perfect fit for YGG’s first Casual Degen title.

Listen to the full recording on X.

Unfungible.xyz Spaces: LOL Land by @YieldGuild Pre-Launch Party

Daryl (43:13): One of the things that I love about YGG is that you really are creating a labor market in terms of building people as gamers, to become mods, become community managers, and become creators. It's a really phenomenal system and ecosystem that you've built. I've created threads on this, you know what I mean? This is one of the things I think is really cool, too.

What I would love to know is, how does the YGG and the Filipino community see Abstract? How do you see it separating itself from Ronin, or Avax, or any of these other things? When you talk about consumer chains, I do think that Abstract is relatively unique in terms of exposure. A whole ecosystem comes behind it. The other part of that is understanding distribution and getting it into as many hands as possible. If you can add to that lens as well, in terms of your answer, we'd love to hear your thoughts.

Gabby (44:08): Yeah, this is actually a super good question, and I can share with you some of our lines of thinking that led us to partner with Pudgy and Abstract.

When we started with YGG, we actually deployed on Polygon first, all those years ago. But of course, in the Philippines and within our community, a lot of people are very strong within the Ronin community. We're big fans of Ronin, and have been ever since we started in the NFT space. Last year, when we got the YGG token on Ronin, we’ve been able to deploy smart contracts, so our Guild Advancement Program (GAP) is running on Ronin.

When we started with the game, because we knew that we were developing a casual game that appealed to degens, that was a very high deciding factor on where we would deploy on a chain. That's why when we started talking with Cheryl and Aaron, we zeroed in on Abstract as the perfect destination for this. We wanted to be interacting with communities like Pudgy Penguins, and it would also bring us a more global footprint.

Honestly, the distribution that YGG has within Southeast Asia is quite good already, so it also opens up new markets for us. Of course, we love the Ronin guys, but I think a lot of the games there are more hardcore. You see a lot of MMOs on Ronin, and I think it's really known for deeper, economically-driven games. Whereas, as we said before, a lot of the degen, casual type of games are finding a lot of success in Abstract, because the people who are in Abstract like these types of consumer apps, but they are not necessarily hardcore gamers who might be able to play two, three, four hours a day, but they want to be able to pay some money and have an enjoyable kind of degen experience. That's what the product is made for.

Chin (46:17): That definitely aligns with how Abstract is. A lot of the games are hyper-casual and play into the degen nature of things. It just seems like a very seamless transition to be part of Abstract.

You can listen to the full recording on X.

The game is available to play at LOL.Land.

Follow Gabby, Chinsanity, Vera, Ross, SteveC, Mac, Daryl and divinefallacy for the latest news on Abstract and YGG’s collaborations.

Join the YGG Discord and follow YGG on X for future updates.