Simplified X Spaces: Setting a Standard for the Future of Guilds
Kyroh, YGG Head of Guild & Creator Relations, Dub from SHRAPNEL, and Sam, host of Simplified, delve into YGG as a standard for the onchain guild protocol.
As YGG continues its transformation into a guild protocol, it is setting a precedent for onchain guilds. YGG was one of the main contributors to the new guild system for Pixels during its design and implementation. The contributions of YGG, their experience as a guild, and their questing systems, resulted in Pixels reaching an all-time high of 2 million registered user wallets.
YGG’s Superquests and GAP, were responsible for bringing in thousands of new players to Pixels while also bringing new experiences to the existing playerbase. These quests rewarded players who explored new features and dove deeper into the game’s mechanics. The passionate YGG community also increased the game’s engagement with content creation, and many guilds supported by YGG found a home in Pixels.
In this Spaces event held on April 2, 2024, Gabby Dizon and Kyroh of YGG, Chuckstock of Farworld Studio, Jeremy Horn of Xterio, Matt Steffanina, Sam Steffanina, Gnoc, SlayerXgg, Vidar, and Dub of SHRAPNEL tackled the topic of dominance in blockchain gaming as well as the steadfast popularity of the Ronin, Solana, Immutable, and Avalanche blockchains. They shed light on the fact that there aren’t any clear leaders yet in web3 gaming, as competition has just begun.
The discussion also explored YGG's transition to a guild protocol, introducing onchain guilds as a product and leveraging YGG as a platform to enable and scale guilds around the world.
In this excerpt, Sam introduces the idea of joining a guild as a means to alleviate the feeling of isolation in gaming communities, drawing parallels to the sense of camaraderie found in traditional gaming guilds. Kyroh, the newly appointed YGG Head of Guilds and Creator Relations, elaborates on the concept of onchain guilds, positioning them as the central hub for various gaming guilds. He emphasized the importance of guilds in the evolving landscape of web3 gaming, highlighting the potential for standardization and scalability. Dub finds the relationship between games and guilds to be fascinating, noting how it has evolved as the market has changed. Initially, there were concerns about guilds acquiring too many game assets early because it could impact the economy in the long-term.
As the discussion progressed, the topic eventually came to YGG and the standardization they bring. Their standard allows for easier activation and testing of new concepts, providing valuable insights into how actions impact an economy on a larger scale. It is a critical moment for the evolution of guilds, and YGG is setting a template for future onchain guilds to follow.
Listen to the full recording on X.
Simplified X Spaces: Pixels hits 2m Users | BLAST hacked
Sam (1:15:54): One of the ways to not feel alone in the game — to feel like you're surrounded by friends and people that can help you — is by joining a guild. I hope that we can have that same kind of experience for people who are entering web3 gaming. I want to send it over to Kyroh to kick this topic off for us. Can I join a Shrapnel guild and earn Shrapnel rewards? Or can I join a Pixels guild and get Pixels rewards? What does an onchain guild mean in this context? I'd love to get other people's take on that idea.
Kyroh (1:16:28): What we are building is the onchain guild protocol. What YGG is trying to do is no longer “a guild.” We're trying to be the home of guilds. We're creating a product called onchain guilds. The point of this is to basically put guilds on the blockchain. With that, we give them gated quests, specifically for these guilds and their reputations.
If you're a Shrapnel guild, for example, then you're mainly focused on shooter games. You could create a guild, and then we will have specialized quests that come in. If your reputation is high enough, you can participate in these quests. Those quests will unlock opportunities to earn YGG tokens, or sponsorships. Games can provide rewards through these gated quests.
Essentially, it's not only a place to find your home within web3 gaming. As you said, with World of Warcraft and finding your friend group, when people get involved with web3, it can be a very lonely thing. It's really hard to get into groups that are aware of everything that's going on, so specializing in something is very beneficial.
I know that if I had been able to find a guild to help get me started, I would have shaved off a lot of the time that it took me to really get a hold of everything that was going on. On top of that, being provided opportunities to earn while working with my friends in that scenario would have been awesome.
Dub (1:21:28): I think the relationship between games and guilds has been emerging and changing as this entire market has grown and changed. I mean, there's an initial concern about guilds getting too much of a game's asset early and how that'll have long-standing impacts within an economy, and all these kinds of large questions.
I think seeing a group like YGG form and standardize things is definitely a net positive for the entire market because it allows us to just go and activate, test stuff, get better A-B results, and see how that impacts our economy at scale. I'm really stoked to see it. I think it's a critical moment for guilds as a whole in this market and how they're going to evolve in the future. Now YGG is essentially setting a template for these guild contests and how these guilds will operate.
You can listen to the full recording on X.
To learn more about YGG's transformation to a guild protocol, read the coverage from Decrypt and Decentralised.co.
Follow Kyroh, Sam and Dub and to learn more about YGG, guilds and web3 gaming.
Join the YGG Discord or follow us on X to get the latest updates.