Discover more from Yield Guild Games
GG Twitter Spaces: Fair Play in Web3 Gaming
In this Twitter Space hosted by Decrypt GG, Gabby joins Kate Irwin and other speakers to discuss user acquisition, product development, monetization, player communities, fair play in web3, and more.
GG is the gaming news channel and community of Decrypt Media, an independent media brand that aims to demystify crypto and the decentralized web through clear news and explainers. Launched in April 2023, the GG platform features gaming-related articles, interviews and livestreams, providing authentic, unbiased journalism that focuses on the journey of creating web3 games.
In GG’s first Twitter Space hosted by Decrypt’s Kate Irwin and Jason Nelson, YGG co-founder Gabby Dizon joined Bored Elon of Bored Box, Dan of Up Top, and Omni of Azra Games to talk about the specifics of building web3 games. The group discussed the similarities and differences between the process of developing successful web3 games today compared to their web2 predecessors. The speakers also shared their thoughts on the current state of web3 gaming and explored ways in which the industry can create a more robust ecosystem.
The following are two selected excerpts from the Twitter Space covering effective ways for web3 games to acquire new players as well as how web3 can be leveraged to secure a fairer gaming environment for players. Listen to the full recording on Twitter.
Dan (21:33): Is there a role that these companies hire for someone that is responsible for a blend of user acquisition, sales and product development? I feel like I've seen that kind of job passively floating around. But it sounds like that could potentially be another way to solve the problem.
Bored Elon (22:00): What’s happening with Deadrop is that they bring a major creator into the fold as a founder or team member. That's the bridge to winning over traditional gamers. It's not easy though. It requires good connections, but it's a super smart strategy. But from a business development side, if you're a game studio and you have a person pounding the pavement, going to every platform and trying to get people to cover the games, that's smart. It's like a PR person, a business development person, making it easy for others to create content around games.
In the traditional games world, that person didn't quite exist. It was more of a dynamic where content creators wanted to cover games, but game companies would often slap them and say, “Take this down, you don't have permission.” Then big games like Minecraft came along and said, “Go make as much content about our game as you want. It's free advertising, we want to support you.” So if you have people who work for a game studio encouraging that, that's awesome. It's a really smart strategy.
Gabby (23:25): This is where guilds like YGG serve their purpose. We introduce many upcoming games to our player community. We've also acquired battle passes from promising upcoming games. For instance, we have passes for games like Wildcard, Dimensionals, and more. This allows players who are interested in trying out these games, but may not want to buy a pass yet, to experience them through a guild perspective. We aim to organize tournaments and collaborate with creators, hoping to attract a player base to these games.
Kate (29:00): Can we talk about web3 gaming security? I’ve been thinking about the different issues that esports and gaming bring into the web3 picture. In video games, we have concerns like aimbots, cheating, and other things. However, we have the added stake of NFTs possibly being on the line. How do we keep our gamers safe in web3? From a developer perspective, what do you plan to do to help keep web3 gaming safe and secure? How do we stop these potential bad actors from entering the space?
Gabby (33:10): One of the bigger problems in competitive play would be botting and smurfing, especially if you're doing an online tournament. Let’s say you have an NFT reward that is worth $100,000. How do you prevent people from botting or using cheats? Even in established games like Valorant or Counter-Strike, it has been extremely hard to protect against botting and smurfing. There’s no effective solution for those. So I think part of the solution could be a reputation system where people have something to lose. Then they think twice before cheating, whereas if anyone can play a game anonymously, then they get a higher incentive to cheat.
You can listen to the full recording on the GG Decrypt Twitter.