Countdown to the $LOL Token Launch
At Korea Blockchain Week, YGG co-founder Gabby Dizon shared the 0G Stage with Igloo Inc. and Pudgy Penguins CEO Luca Netz and moderator Joony Koo of AO Labs to discuss what makes Abstract an ideal partner in launching a crypto consumer app like LOL Land.
Then we headed to Singapore for TOKEN2049, where Gabby and LOL Lounge host Leah Callon-Butler joined LongHash Ventures co-founder Shi Khai Wei and BITKRAFT Ventures partner Jonathan Huang for an in-depth discussion on why monetization has eluded most Web3 titles, how Casual Degen games like LOL Land are nailing the sweet spot between revenue and retention, and what sustainable tokenomics and questing models might look like in the next cycle.
Meanwhile, after going live on October 15, more than US$1 million worth of $YGG has already been staked on the YGG Play Launchpad, and our play-to-airdrop campaign for $LOL is ongoing ahead of its November 1 token launch. As Season 1 enters its final stretch, Casual Degens around the world are hustling to rack up their YGG Play Points.
Read more about the latest episodes of LOL Lounge below.
Recorded live on the 0G Stage at KBW, Gabby and Igloo Inc.’s Luca Netz discussed how Abstract’s ability to deliver actual players and real revenue to its apps is more attractive to developers than any grant program.
With moderator Joony Koo of AO Labs, they discussed:
How Pudgy Penguins’ Web3 licensing business model helps apps achieve product-market fit
Why apps make chains (not the other way around) and how that drives Luca’s strategy
Why Gabby and Luca believe that focusing on Web3-natives first is not a detour, it’s the fastest route to mass adoption
How to design incentive systems that reward real users over extractors
Catch it on Spotify and YouTube.
At TOKEN2049, LOL Lounge recorded its fifth episode just as the F1 race weekend kicked off in Singapore. Joining Gabby and Leah for the afternoon were VCs Shi Khai Wei of Longhash Ventures and Jonathan Huang of Bitkraft Ventures — two of YGG’s most influential investors.
Over their conversation, the group touched on:
What makes buybacks one of the best shows of confidence in crypto
How intrinsically motivated players form the bedrock of any virtual community
Why AI hyperscaling game development will highlight the value of game discovery
Hear it first on Spotify and YouTube.
Stay in the Loop
We’re moving our newsletter soon. Add yggplay@yieldguild.games to your contact list to keep receiving updates.
The discussion about intrinsically motivated players forming the bedrock of virtual communities is particularly insightful. This is the challenge facing not just Web3 games but all platform economies - how do you filter for users who are there for the experience rather than extractive value? Your point about app-driven chains versus chain-driven apps resonates: Pudgy Penguins succeeded because they built a brand with real emotional value first, then used Web3 as infrastructure rather than as the pitch. Looking forward to seeing how the $LOL tokenomics play out - sustainable models that reward engagement without incentivzing purely mercenary behavior are still being figured out across the industry.